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Big Data brings the promise of new marketing. Not only from a quantitative point of view but also and above all from a qualitative point of view. This...
Data collection and analysis are key pieces of any strategy to enhance the customer experience with the business. Are we currently obsessed with Big Data to the point...
Formerly opposed, the worlds of luxury and digital have come together. Today, luxury marketing does not hesitate to use the tools of the web. It’s a love story that...
With Digital Marketing, B2B business is undergoing a revolution. The importance of direct commercial action decreases strongly in favor of the marketing activities, and more precisely the action...
In addition to our articles on marketing optimization, I will speak today about a trendy phenomenon: the nudge. We focus a lot on the elements directly involved in...
Geomarketing is a discipline highly appreciated by both marketers and operational managers. This is mainly due to the visual simplicity of the results (cartographic representation) allowing rapid...
