Thursday, October 29, 2020
Big Data brings the promise of new marketing. Not only from a quantitative point of view but also and above all from a qualitative point of view. This revival of marketing is not unanimous among marketers, who do not...
Formerly opposed, the worlds of luxury and digital have come together. Today, luxury marketing does not hesitate to use the tools of the web. It's a love story that comes from far away. On the one hand, an...
With Digital Marketing, B2B business is undergoing a revolution. The importance of direct commercial action decreases strongly in favor of the marketing activities, and more precisely the action of Digital Marketing. This evolution is one of the effects of the...
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