Thursday, October 29, 2020
For the majority of commercial enterprises, the Grail still remains the loyalty of customers. It is therefore surprising that in the data age  - more than 50% of them - they have no idea of ​​the identity of the customers...
Big Data brings the promise of new marketing. Not only from a quantitative point of view but also and above all from a qualitative point of view. This revival of marketing is not unanimous among marketers, who do not...
It probably happened without you noticing. It happened slowly, subtly. And all of a sudden, wherever you are, we only talk about it. We have entered the era of Customer Experience (CX). The Voice of the Customer...
Data collection and analysis are key pieces of any strategy to enhance the customer experience with the business. Are we currently obsessed with Big Data to the point of forgetting the fundamentals of the customer experience?
Formerly opposed, the worlds of luxury and digital have come together. Today, luxury marketing does not hesitate to use the tools of the web. It's a love story that comes from far away. On the one hand, an...
With Digital Marketing, B2B business is undergoing a revolution. The importance of direct commercial action decreases strongly in favor of the marketing activities, and more precisely the action of Digital Marketing. This evolution is one of the effects of the...
In addition to our articles on marketing optimization, I will speak today about a trendy phenomenon: the nudge. We focus a lot on the elements directly involved in the marketing pressure but very little on the satellites that indirectly...
Geomarketing is a discipline highly appreciated by both marketers and operational managers. This is mainly due to the visual simplicity of the results (cartographic representation) allowing rapid decision-making. However, even if geo-marketing is currently used systematically in companies, it...
We have all seen that in many marked places, another path was emerging in the ground or grass under the frequent footsteps of pedestrians. Who has not already taken a shortcut to cross a square rather than following...
We are witnessing in recent years the rise of artificial intelligence (AI). All sectors are directly or indirectly concerned. On the other hand, one of them is (and will be) more particularly impacted: marketing. I suggest you browse 7 trends to illustrate...
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