Sunday, April 18, 2021
The emergency or precautionary savings fund is undoubtedly the first savings project to be set up. As soon as you start working life and start to stand on your own two feet, it will be necessary to build up precautionary...
For the majority of commercial enterprises, the Grail still remains the loyalty of customers. It is therefore surprising that in the data age  - more than 50% of them - they have no idea of ​​the identity of the customers who are...
Big Data brings the promise of new marketing. Not only from a quantitative point of view but also and above all from a qualitative point of view. This revival of marketing is not unanimous among marketers, who do not always see...
It probably happened without you noticing. It happened slowly, subtly. And all of a sudden, wherever you are, we only talk about it. We have entered the era of Customer Experience (CX). The Voice of the Customer is clarified Think about it. Before the Internet,...
Data collection and analysis are key pieces of any strategy to enhance the customer experience with the business. Are we currently obsessed with Big Data to the point of forgetting the fundamentals of the customer experience? We must remember that it is...
Formerly opposed, the worlds of luxury and digital have come together. Today, luxury marketing does not hesitate to use the tools of the web. It's a love story that comes from far away. On the one hand, an industry that focuses on scarcity and...
In addition to our articles on marketing optimization, I will speak today about a trendy phenomenon: the nudge. We focus a lot on the elements directly involved in the marketing pressure but very little on the satellites that indirectly provide support...
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