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It probably happened without you noticing. It happened slowly, subtly. And all of a sudden, wherever you are, we only talk about it. We have entered the era of...
Data collection and analysis are key pieces of any strategy to enhance the customer experience with the business. Are we currently obsessed with Big Data to the point...
Formerly opposed, the worlds of luxury and digital have come together. Today, luxury marketing does not hesitate to use the tools of the web. It’s a love story that...
In addition to our articles on marketing optimization, I will speak today about a trendy phenomenon: the nudge. We focus a lot on the elements directly involved in...
