WHY INVESTING IN THE STOCK MARKET IS A GOOD IDEA

Investing in the stock market, for some, can be scary. Yet, there are good reasons to buy shares on the stock market. Our...

STOCK MARKET: INVESTING IN A STOCK INDEX WITH AN ETF OR...

Is investing in a stock market index with an ETF or a tracker interesting? Discover our study of the main stock indexes in...

FINANCIAL INTERMEDIARY: WHO TO TURN TO FOR MONEY AND INVESTMENTS?

There are many financial intermediaries that the private investor can use to invest his money and manage his wealth. Banker, broker, insurer, wealth...

Why are some customers more “ROIs” than others?

For the majority of commercial enterprises, the Grail still remains the loyalty of customers. It is therefore surprising that in the data age  - more...

Marketers and Big Data

Big Data brings the promise of new marketing. Not only from a quantitative point of view but also and above all from a...

Welcome to the era of Customer Experience

It probably happened without you noticing. It happened slowly, subtly. And all of a sudden, wherever you are, we only talk about it. We have...