Where does the customer experience begin?

Data collection and analysis are key pieces of any strategy to enhance the customer experience with the business. Are we currently obsessed with Big Data to...

Luxury succumbs to the era of Digital Marketing

Formerly opposed, the worlds of luxury and digital have come together. Today, luxury marketing does not hesitate to use the tools of the web. It's a love story...

Digital ignites B2B Marketing

With Digital Marketing, B2B business is undergoing a revolution. The importance of direct commercial action decreases strongly in favor of the marketing activities, and more precisely...

Why nudge should be a strong focus on your marketing strategy?

In addition to our articles on marketing optimization, I will speak today about a trendy phenomenon: the nudge. We focus a lot on the elements directly...

Geomarketing: how to finally exploit all its potential?

Geomarketing is a discipline highly appreciated by both marketers and operational managers. This is mainly due to the visual simplicity of the results (cartographic representation)...

Digital Marketing: Why You Should Think Customer Experience First

We have all seen that in many marked places, another path was emerging in the ground or grass under the frequent footsteps of pedestrians. Who...